The phrase “greatest of all time” and its acronym G.O.A.T. have enjoyed a lot of publicity in recent years. This is especially true with social media where athletes get labeled with the title based on their prowess on the field or court. All I would have to do is tweet a picture of Michael Jordan along with a goat emoji and you would know exactly what I was suggesting. It leads to spirited debate and certainly brings out our passions and biases. It does, though, beg the question of whether such suggestions and debates are healthy.

Let’s start with what I know without question or debate, Jesus is the greatest teacher of all time. He transformed people who lived during His time on earth with His radical teachings, and over two-thousand years later believers around the world still follow his lessons. On nearly thirty occasions in the bible Jesus was referred to as “Teacher.” Even Jesus’ enemies called him “Teacher” (Mark 12:14). He used the techniques of sermons, conversations, and parables to translate really complicated ideas into easy-to-understand lessons. He used common everyday situations to teach spiritual truths.  His style was warm, compassionate, vulnerable, and humble. And He never put Himself before His message.

Something else I know is that the greatest teacher of all time gave us the greatest lesson of all time – which is to love. Love God and love others. There couldn’t be a simpler lesson to understand than go forth and love others. Yet simple isn’t easy. And I catch myself many times a day not loving others. It might look like judging, envy, or neglect, but it certainly isn’t love. Perhaps that is why God put the idea of Chief Experience Officer (CXO) 1 in my heart? For me, it is a simple construct to help me be the person I aspire to be – the person God wants me to be.

It is interesting to compare the concept of G.O.A.T. to the parable of the sheep and the goats (Matthew 25:31-46). Imagine we are all brought before the Lord and He separates us “as a shepherd separates the sheep from the goats. He will place the sheep on his right and the goats on his left.” We would be grouped with the sheep because of the good works we did. We would be grouped with the goats because, well, of the opposite. And imagine the sheep are blessed by God the Father, “For I was hungry and you gave me food, I was thirsty and you gave me drink, a stranger and you welcomed me, naked and you clothed me, ill and you cared for me, in prison and you visited me.” In other words the sheep demonstrated the greatest lesson of all time, they loved others. And the goats would ask, “Lord, when did we see you hungry or thirsty or a stranger or naked or ill or in prison, and not minister to your needs?” And Jesus instructs them saying, “Amen, I say to you, what you did not do for one of these least ones, you did not do for me.”

It is interesting that in the Parable of the Sheep and the Goats it is the sheep who are the greatest, which is to say they treated others with kindness, respect, and serving them as though they were Christ Himself. So while fun to think about whom the greatest athlete of all time is, or rock star, or actor, being the G.O.A.T. should also be a reminder to us all that the most important thing we are called to be great at is loving God and others.

1I Am CXO, Now What? A Job Description For Living A Life Of Purpose And Meaning, WestBow Press, 2017

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